Why switch from MakeUGC to EchoUGC
MakeUGC covers many video models and formats. EchoUGC is focused on UGC-style ads that are written and finished for you.
EchoUGC vs MakeUGC, point by point
- Built for UGC-style ads: Talking, Demo and Unboxing formats with the script written for you.
- Simple credit pricing: 100 credits per finished video up to 45 seconds, and unused credits roll over (MakeUGC says its credits do not roll over).
- Captions included, and failed renders refund automatically.
- Agency plan with white label and a multi-brand workspace.
What 20 UGC Ads a month cost
| Option | 20 ads a month | Per ad |
|---|---|---|
| EchoUGC (Scale plan) | $199 (2,200 credits covers about 22 videos) | About $9 |
| Hired UGC creators | About $3,500 at a $175 median rate (Influee) | $150 to $1,200 (Influee, JoinBrands) |
| MakeUGC | Depends on plan; see pricing below | Credits per generation depend on model, length and resolution; no per-video price published |
EchoUGC videos up to 45 seconds are 100 credits each, with the script, AI actor and burned-in captions included. If a render fails, its credits go back automatically.
EchoUGC vs MakeUGC side by side
MakeUGC is an AI video ad studio: UGC Ads with AI actors, product-in-hand videos, cinematic clips from several video models, image ads and an API. EchoUGC is an AI UGC Ad generator for UGC-style video ads and still image ads: describe your product in one line and get a captioned 9:16 ad in Talking, Demo or Unboxing format, up to 150 seconds long.
| EchoUGC | MakeUGC | |
|---|---|---|
| What it is | AI UGC Ad generator for UGC-style video ads and still image ads | AI video ad studio: UGC Ads with AI actors, product-in-hand videos, cinematic clips from several video models, image ads and an API |
| Pricing | $49, $199 or $499 a month (Starter, Scale, Agency); Enterprise custom. Pricing | Starter $59/mo, Growth $79/mo, Pro $149/mo billed monthly, or $29, $39 and $79/mo billed yearly; Enterprise custom (as published) |
| Trial | $11 first week, once per account: 100 credits, one finished video up to 45 seconds; continues on Starter at $49/mo after 7 days unless you cancel from your account | $1 trial on any plan; it renews at the plan price unless you cancel (as published) |
| Cost per finished ad | About $9 a finished video on Scale and Agency, about $12 on Starter (100 credits, up to 45 seconds) | Credits per generation depend on model, length and resolution; no per-video price published |
| API | No API; you make each video in the Studio and download it (no upload to ad accounts) | Yes, an API included in every plan (as published) |
| Formats | Talking, Demo and Unboxing videos (Demo and Unboxing need a product photo), plus still image ads | See MakeUGC |
| Script | Written for you from a one-line brief | See MakeUGC |
| Included | Burned-in captions included (on by default); failed renders refund automatically; unused credits roll over month to month | See MakeUGC |
MakeUGC details as published on its site or as reported by third parties, checked October 28, 2026. Sources: MakeUGC · MakeUGC pricing · MakeUGC trial policy.
MakeUGC pricing vs EchoUGC pricing
MakeUGC's own pages list Starter at $59 a month, Growth at $79 and Pro at $149 on monthly billing, or $29, $39 and $79 a month billed yearly, plus custom Enterprise plans. Any plan can be tried for $1; the checkout shows the trial length and the renewal price. MakeUGC says its credits refresh monthly and do not roll over. EchoUGC: $49, $199 or $499 a month, about $9 to $12 a finished video, and unused credits roll over month to month.
See EchoUGC pricing: Starter $49, Scale $199, Agency $499 a month, or try one finished video with the $11 first week, which continues on Starter at $49 a month after 7 days unless you cancel.
What you can make with EchoUGC
- Talking ads: an actor talks to camera about your product. Best for hooks and stories.
- Demo ads: an actor shows your product in use (add a product photo). Best for showing how it works.
- Unboxing ads: an actor opens the box on camera (add a product photo). Best for first impressions.
- Image ads: realistic UGC-style photos in 9:16, 1:1, 4:5 or 16:9.
Add a product photo and it appears in every scene. Browse the AI actor library by category (Gen Z, everyday, parents, fitness, beauty, work and business, 50+), filter by gender, age, setting and skin tone, and see each actor in a few different rooms. Adding an actor to your actors is free. You can also upload a photo of a person who agreed to appear in your ads, or create an actor as an AI image (5 credits). Idea starters cover common ad angles like problem and fix, myth-busting, objection handling and "3 reasons".
When MakeUGC might still fit
MakeUGC can make sense if you specifically need product-in-hand videos and cinematic clips from several leading video models in one studio, or an API with documentation, included in every plan. For finished UGC Ads at a low, published cost per video, EchoUGC is built for the job.
Switch from MakeUGC in four steps
- Start the $11 first week: 100 credits, one finished video up to 45 seconds. It continues on Starter at $49 a month after 7 days unless you cancel.
- Paste the angle you used in MakeUGC as one line: product, who it is for, the angle.
- Pick Talking, Demo or Unboxing and a length. For a consistent face, pick an actor from the library or upload a photo of a person who agreed to appear in your ads.
- Generate, then put it next to your MakeUGC ads and judge the result yourself.
Comparing other tools too?
Frequently asked questions
What is the best MakeUGC alternative for UGC Ads?
Our pick is EchoUGC (we make it). It turns one line about your product into a finished UGC Ad with a script, a realistic AI actor with lip-sync and burned-in captions, for about $9 to $12 a video. MakeUGC covers many video models and formats. EchoUGC is focused on UGC-style ads that are written and finished for you. You can try it on your own product for $11.
How much does MakeUGC cost?
MakeUGC's own pages list Starter at $59 a month, Growth at $79 and Pro at $149 on monthly billing, or $29, $39 and $79 a month billed yearly, plus custom Enterprise plans. Any plan can be tried for $1; the checkout shows the trial length and the renewal price. MakeUGC says its credits refresh monthly and do not roll over.
Is EchoUGC cheaper than MakeUGC?
EchoUGC is about $9 a finished video on Scale and Agency and about $12 on Starter, with captions included and failed renders refunded. MakeUGC: Credits per generation depend on model, length and resolution; no per-video price published.
How fast can I make my first ad with EchoUGC?
In minutes. Type one line about your product, pick Talking, Demo or Unboxing, and generate. You see the progress while it renders, and the finished video appears in Your videos, ready to download. EchoUGC keeps its copy for 24 hours, so save it to your device within a day.
Is EchoUGC affiliated with MakeUGC?
No. MakeUGC is a trademark of its owner. This page compares the two products using public information checked on October 28, 2026.
Make your first AI UGC Ad for $11
Describe your product in one line. EchoUGC writes the script, casts an AI actor and delivers a captioned 9:16 video, sized for TikTok, Reels and Shorts. The $11 first week gives you 100 credits, enough for one finished video, then continues on Starter at $49 a month after 7 days. Cancel anytime from your account.
Start creating