These Terms of Service ("Terms") govern your access to and use of the EchoUGC platform, website at echougc.com, and related services (collectively, the "Service") operated by EchoUGC ("we," "us," or "our"). By creating an account or using the Service, you agree to these Terms.
1. Acceptance
You must be at least 18 years old (or the age of majority in your jurisdiction) and able to form a binding contract. If you use the Service on behalf of an organization, you represent that you have authority to bind that organization. If you do not agree to these Terms, do not use the Service.
2. Service description
EchoUGC is a software-as-a-service platform for creating, editing, and managing user-generated-style advertising content using artificial intelligence, including scripts, hooks, AI actors, video generation, captions, and related creative tools. Features, models, and output quality may change over time. We do not guarantee that any particular creative will perform on advertising platforms or meet platform ad policies.
Delivery of videos. We deliver each finished video as a download. We keep a copy on our servers for 24 hours after it finishes so you can download it, and then we delete it. In your browser, EchoUGC starts the download by itself when the video finishes if the page you started it from is still open; otherwise the studio and the My videos page list it with a download button, and start up to three such downloads by themselves, the next time you open either within those 24 hours. The My videos page works even without an active plan. Keeping your copies is your responsibility: after the 24 hours we cannot provide the video again. If a video expired before it was ever downloaded, contact support and we will review it. See the Privacy Policy for what we keep and for how long.
3. Accounts and security
You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Notify us promptly at support@echougc.com if you suspect unauthorized access. We may suspend or terminate accounts that violate these Terms or pose a security risk.
4. Subscriptions, credits, and payments
Paid plans and credit packs are billed as described at checkout. Unless stated otherwise, subscriptions renew automatically until canceled. Credits are consumed when you run billable generations; the credits for a generation that fails are returned to your balance automatically, as the Refund Policy describes. Unused credits roll over while your subscription is active; when it ends they stay on your account and can be used again if you resubscribe. A chargeback cancels the subscription and pauses the account while the dispute is open (see the Refund Policy). Prices and credit economics may change with notice where required by law. Taxes may apply. Payment processing is handled by our payment provider (Whop, whop.com); its terms also apply. You can cancel at any time from your Account page.
Changing plans. If you switch to a different plan while subscribed, you are charged the new plan's full price that day and the new plan starts right away. Your previous plan stops renewing, the rest of its current period is not prorated or refunded, and your unused credits carry over.
Refunds are governed by our Refund Policy. By purchasing, you acknowledge that refunds are not guaranteed and are reviewed case by case as described there, and that payments are otherwise non-refundable except where required by law. Credits you purchase stay in your account.
5. Text messages
Our text-message programs (Account Alerts and Offers) are optional and separate from your account. You join one only by checking its box, consent is not a condition of any purchase, and you can leave at any time by replying STOP or unchecking it on your Account page. Message and data rates may apply. Our SMS Terms govern these programs.
6. AI-generated content
Outputs are generated by AI systems and may be inaccurate, incomplete, or unsuitable for your brand or channel. You are solely responsible for reviewing, editing, and approving content before publication. You represent that you have all rights necessary for inputs you provide (product images, brand assets, scripts, likeness rights, music, etc.) and for your use of outputs in advertising.
Outputs can show realistic AI-generated people and voices. You are responsible for disclosing AI-generated content wherever an advertising platform or the law requires it (for example TikTok's AI-generated content label or Meta's AI disclosure), and for complying with endorsement and consumer-review rules, including the FTC rule on fake and AI-generated reviews and testimonials. Do not present an AI actor as a real customer describing a real experience.
Subject to your compliance with these Terms and payment of applicable fees, we grant you a non-exclusive, worldwide license to use outputs you generate through the Service for your commercial marketing purposes. We do not claim ownership of your brand materials or your final ads, but we may use de-identified, aggregated data to improve the Service.
7. Prohibited use
You agree not to:
- Violate law, third-party rights, or advertising platform policies
- Generate deceptive, fraudulent, defamatory, or non-consensual intimate content
- Impersonate real individuals without consent or misrepresent endorsements
- Upload malware, scrape the Service, or attempt to bypass usage limits or billing
- Reverse engineer or resell the Service except as expressly permitted in writing
- Use the Service to train competing models on our outputs without permission
8. Third-party services
The Service integrates with third-party AI, hosting, analytics, and payment providers. Your use of those services may be subject to separate terms. We are not responsible for third-party outages, policy changes, or content moderation decisions on external platforms (Meta, TikTok, Google, etc.).
9. Disclaimers
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION OR THAT OUTPUTS WILL BE FREE OF DEFECTS OR SUITABLE FOR ANY PARTICULAR CAMPAIGN.
10. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER WE NOR OUR SUPPLIERS WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR LOST PROFITS, REVENUE, OR DATA. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) AMOUNTS YOU PAID US IN THE TWELVE MONTHS BEFORE THE CLAIM OR (B) USD $100. SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS; IN THOSE CASES, OUR LIABILITY IS LIMITED TO THE FULLEST EXTENT PERMITTED BY LAW.
11. Indemnification
You will defend and indemnify us against claims arising from your content, your use of the Service, or your violation of these Terms or applicable law.
12. Termination
You may stop using the Service at any time. We may suspend or terminate access for breach, risk, or discontinuation of the Service. Upon termination, your right to use the Service ends; provisions that by nature should survive (payment obligations, disclaimers, liability limits, indemnity, dispute terms) will survive.
13. Changes
We may update these Terms. If we make a material change, including to billing or refunds, we will tell you by email or in the app, and ask for your agreement where the law requires it. Continued use after changes become effective constitutes acceptance. The date at the top shows when this version took effect.
14. Governing law and disputes
These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-law rules, except where mandatory consumer protections in your country apply. Disputes will be resolved in the state or federal courts located in Delaware, unless we agree otherwise or applicable law requires a different forum.
15. Contact
Questions about these Terms: EchoUGC, legal@echougc.com. See also our Privacy Policy.